If you're like most of us, you probably generated a lot of qualified prospects in 2007 that didn't become clients. Maybe they were folks who sent RSVP's for a seminar but didn't attend or didn't book an appointment afterwards. Whatever the source, and whatever the reason the qualified prospect slipped away, the bottom line is the same: if you didn’t make the conversion from prospect to client, it was a missed opportunity to cultivate new relationships and grow your business.
It was also a missed opportunity to obtain any referrals that prospect might have sent your way had the relationship developed. The primary thing to keep in mind is that when you let a prospect slip away, you aren’t just losing one potential client – the loss can be exponential as you are sacrificing that prospect’s future referrals, and referrals from those referrals, etc. Each qualified prospect that gets away represents lost business that isn’t easily measurable, but you can be sure the losses add up significantly.
Here's a proven idea for converting more of those good prospects into great clients.
At BuildYourMarket.com, we have pre-loaded marketing campaigns including mailers and telephone follow-up scripts. These campaigns are designed to encourage your prospects to act and, as they are personalized and branded with your company information, they are designed to encourage them to call YOU! All you need is the telemarketing resource to handle the phone work. Last year we used our "Tax Planning" campaign with an office of advisors in Florida who contacted several hundred of their old seminar leads. They said the results "were truly amazing" in terms of new appointments and sales.
That’s a great campaign to use right now, but we’ve got many other campaigns and marketing packages available and just waiting for you to put them to use.
Maybe your marketing and conversion efforts didn’t get the results you had hoped for in 2007. 2008 can be different. BuildYourMarket.com today and give our Customer Care team a call at 877-670-8641 Check out when you’re ready for a proven approach to keeping your current clients happy and bringing in new prospects.