The Wall Street Journal headline really sets the tone for our marketing message this week.

It’s tax season, are you capitalizing on it?

Here’s a talking point for clients and a great lead for a marketing piece:

Zero Percent Federal Capital Gains Tax Rate Boon to Lower-Tax Bracket Investors

Investors in lower income tax brackets will pay no capital gains tax this year. For lower-tax bracket individuals, the long-term capital gains tax rate temporarily drops to 0% in 2008, 2009, and 2010 (in 2011, this rate reverts to 10%). This may be a signal for some investors to sell. Before you advise your clients, be sure you understand who qualifies and who doesn't.

The 0% tax rate applies only to individuals (not corporations) in the 10% and 15% tax brackets who have net capital gain and/or qualified dividend income. The income limit for these brackets in 2008 is $65,100 for joint filers, $43,650 for heads of household, and $32,550 for single filers and married persons filing separately.

Net capital gain generally is the excess of net long-term capital gains over net short-term capital losses, subject to certain netting rules. The 0% tax rate doesn't apply to collectibles gains or to gains on sales of certain small business stock, which are taxed at a maximum rate of 28%. It also does not apply to unrecaptured Section 1250 gains, which are taxed at a maximum rate of 25%.